ACCSS Locate
Bridging the gap between Online to Offline
Market Trends 2021 : Footfall traffic to the shopping malls are rising back up after a decline earlier this year.
The future of Singapore e-commerce is in brick and mortar.
FROM E-COMMERCE AND BACK
The thing is marketing has grown more sophisticated, aiming to provide the customer with an integrated, seamless shopping experience online and offline.
After all, a majority of consumers do brief research on their smartphones before buying something instore, and a larger proportion browse products at stores before buying these online.
Brands understand and are responding to these trends. Omnichannel marketing has been picking up in other parts of the world, in Europe, the United States and Japan. Amazon, Sephora, Nike, and Uniqlo have achieved some success with this approach.
Brands are opening brick-and-mortar stores in the hopes that diversifying sales can bridge and enhance the consumer’s journey. But this approach will only work if the brand has already built up an online reputation and can drive traffic to their physical stores.
ACCSS Locate Omni-channel Retail Experience
4 Key Areas of ACCSS Locate Solutions
Other products
ACCSS Display
ACCSS offers direct access to premium quality display inventory to help target the right audiences across different display channels.
ACCSS Creative
ACCSS' Creative Services team is focused on connecting brands with people through a balanced approach of design, technology, and application of cultural trends to rich media ads.
ACCSS View
ACCSS offers a wide range of Video solutions, which includes CTV, that cater to the different stages of the marketing funnel.
ACCSS Social
ACCSS provides end-to-end social campaign management complemented by unique data for unparalleled cross-channel activation.
ACCSS Search
ACCSS provides end-to-end search campaign management using Amobee's proprietary Brand Intelligence tool.
ACCSS SEO
ACCSS will be able to provide insights and advices on how to ensure that your landing page is fully Search engine compliant and optimized to obtain optimal performances.