ACCSS GEO (Generative Engine Optimisation)
Why GEO is Your New SEO
- Traditional SEO is facing an urgent challenge: the rise of the Zero-Click Search.
- Users are now getting instant answers from AI engines like ChatGPT, Gemini, and Bing Copilot, often without clicking through to any website.
- Google itself is shifting with features like AI Overviews, which can push the click-through rate (CTR) for the top organic result down by 18% to 34.5%.
- While AI search volume is still smaller than Google’s, it’s experiencing explosive growth (over 400% YoY in recent periods).
- Informational content (like blogs and definitions) is hit hardest, losing traffic and visibility if it’s not cited in the AI summary.
Our Strategic Focus: Optimizing for Extraction
The goal of our GEO strategy is to shift your content from “ranking for keywords” to “optimizing for inclusion” in AI summaries and ensuring your brand is recognized as an authority.
We help your content:
- Appear or be cited in AI-generated answers.
- Strengthen Brand Authority (E-E-A-T) so AI models must cite you.
- Future-Proof your visibility as AI search replaces traditional listings.
| Phase | Focus | Key Deliverables (ACCSS’s GEO Plan) |
| Phase 1: Foundation (0–3 months) | Quick Setup for AI Visibility | Rework content into clear Q&A format; Add FAQ, Article, & Service schema; Optimize headings & meta data. |
| Phase 2: Authority Build (3–6 months) | Reinforce Trust & Expertise | Build topic clusters; Publish factual, well-cited content; Acquire niche mentions & citations; Improve E-E-A-T signals. |
| Phase 3: Long-Term Adaptation (6–12 months) | Cement Brand Presence in AI | Monitor AI visibility (ChatGPT, Gemini, Bing Copilot); Publish original insights or data; Continuous refinement. |
What You Can Expect with ACCSS GEO
Our approach is comprehensive, focusing on the clarity and structure that AI engines favor.
✅ Better visibility when users search through AI tools.
✅ Your content cited or referenced by AI engines.
✅ Stronger topical authority and trust signals.
✅ A content structure built for easy scraping and synthesis by AI models.
✅ A shift in KPIs towards overall brand visibility and the quality/conversion of traffic received.
The GEO era demands a change in strategy. ACCSS helps you become an essential source for the next generation of search.
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